Competitive battlecards
Struggling to outmaneuver competitors in sales calls?
Use conversation intelligence to refine your competitive battlecards, handle objections, and close deals with confidence
Trusted by high-performing sales teams
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Why AEs struggle with competitive deals
Winning against competitors is tough—without the right insights, you risk losing deals to better-prepared reps Here’s what’s holding you back
Lack of real-time competitor insights
Without live updates you rely on outdated battlecards that don't reflect new competitive moves
Unprepared for competitive objections
Prospects throw objections you didn't anticipate leaving you scrambling to respond convincingly
Inconsistent messaging across teams
Different AEs handle competitor comparisons differently leading to mixed messaging and lost credibility
Slow adoption of competitive battlecards
Battlecards sit unused because they're static buried in sales enablement docs or too complex
Hard to prove differentiation
It's tough to pinpoint why your solution wins when competitors make similar claims
No insight into what's working
You don't know which competitive talk tracks win deals and which fall flat
Turn insights into sales wins
Avoma’s conversation intelligence transforms competitive battlecards into dynamic, data-driven tools—helping AEs confidently navigate competitive deals
Real-time pipeline analytics
Avoma continuously updates battlecards with real customer mentions of competitors—keeping you ahead of the game
Real-time pipeline analytics
Get AI-powered recommendations for handling competitive objections
Real-time pipeline analytics
Ensure your entire team speaks the same winning language with AI-generated best practices
Real-time pipeline analytics
Avoma surfaces battlecards during live calls
Real-time pipeline analytics
Track which competitor rebuttals drive conversions
Real-time pipeline analytics
Understand trends in competitor mentions
The results speak for themselves, so do our customers.
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Frequently asked questions
Everything AEs need to know about using competitive battlecards effectively
Avoma updates battlecards by analyzing real sales conversations to identify emerging objections, competitive mentions, and effective rebuttals Rather than relying on anecdotal feedback, the platform provides data-driven insights about what competitors are being mentioned, which objections are increasing in frequency, and which responses lead to positive outcomes This ensures your battlecards stay relevant and effective based on actual customer conversations
Yes, battlecards in Avoma are fully customizable to address your specific competitive landscape and common objections You can create tailored response frameworks for different competitors, pricing concerns, or implementation questions The platform continuously refines these battlecards based on conversation data, showing which responses work best in real customer interactions and suggesting updates when new objection patterns emerge
Avoma integrates seamlessly with major CRM platforms, including Salesforce, HubSpot, Pipedrive, and others. The integration synchronizes meeting data, conversation insights, and follow-up tasks to your CRM records, ensuring complete visibility without manual data entry. This two-way sync ensures your team can access Avoma insights from within your CRM and maintains consistent data across systems.
Yes, Avoma specifically helps with pricing objections by analyzing how they arise across all sales conversations and which responses lead to successful outcomes The platform identifies which value-building techniques effectively justify pricing, which discount approaches work without undermining value, and how top performers navigate pricing discussions This creates a playbook of proven approaches for handling price sensitivity based on actual customer conversations
What's stopping you from turning every conversation into actionable insights?
