Increase sales effectiveness with AI-powered insights

Your team needs better timing, data, and focus. Use AI to turn every conversation into progress with real-time insights, coaching, and deal signals that help you close faster.

sales effectiveness

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If you’re missing targets, it’s not just the market, it’s the way you're managing sales

Sales is fast. But too often, teams are stuck reacting to problems after it’s too late. You don’t have time for manual tracking, unclear coaching, or broken processes.

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High-value deals aren’t prioritized

All deals in the same stage appear equal, despite clear differences in buyer urgency, intent, or pain. Managers can’t confidently prioritize which ones need attention.

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Coaching happens after it’s too late

Without access to real conversations, managers rely on anecdotal evidence or lost deals to coach reps, missing live coaching moments and deal-saving interventions.

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Follow-ups get missed and so do deals

Things fall through the cracks when notes, action items, and stakeholders are scattered across tools.

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No deal data, no forecast confidence

If you can’t see which deals have active conversations and clear next steps, how can you call your number? A gut-feel forecast is risky and usually wrong.

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Talk tracks change from rep to rep

Some reps stick to what works. Others wing it. Without consistency, it’s hard to know what messaging actually moves deals forward.

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Onboarding is slow and inconsistent

New reps take weeks to find their rhythm. And sales managers end up repeating the same training over and over.

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Sales, marketing, and success aren’t aligned

Each team works in its own system. There’s no shared view of what’s happening across the customer journey.

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Reps spend more time typing than selling

CRM updates, note-taking, follow-up emails; the admin work eats into actual selling time.

Fuel effective selling with insights that keep your team focused

Use real-time conversation and revenue intelligence to guide rep performance, accelerate deals, and make smarter coaching easier

Spot high-intent deals early

Real-time pipeline analytics

Use real-time conversation signals, stakeholder engagement, and next steps to automatically highlight which opportunities are worth your time and which ones aren’t. That way, your team focuses where the momentum is.

Spot high-intent deals early
Spot high-intent deals early
Coach using real call examples

Real-time pipeline analytics

Quickly identify and share moments like objection handling or pricing talk from actual calls enabling targeted coaching without waiting for reviews.

Coach using real call examples
Coach using real call examples
Keep every deal activity organized in one place

Real-time pipeline analytics

Get a single view of all deal activity—calls, meetings, emails, CRM properties, rep comments, and buyer engagement. Easily see where things stand, what’s been done, and what needs to happen next to keep momentum going.

Keep every deal activity organized in one place
Keep every deal activity organized in one place
Build forecasts from real deal status and progress

Real-time pipeline analytics

Pull win-loss signals directly from calls, not just rep updates. Automate deal stage changes and get a more accurate pipeline without chasing reps. Align your forecast with reality based on what buyers actually said.

Build forecasts from real deal status and progress
Build forecasts from real deal status and progress
Make winning talk tracks repeatable

Real-time pipeline analytics

Identify what your top reps say in key moments, and turn those talk tracks into coaching snippets and playlists. That way, every rep can learn from what’s proven to work without reinventing the wheel.

Make winning talk tracks repeatable
Make winning talk tracks repeatable
Real-time support for new reps

Real-time pipeline analytics

Help new reps ramp faster with in-the-moment guidance during live calls. Trigger prompts surface the right questions to ask based on conversation context, while answer cards provide clear, on-brand responses to common objections and FAQs. No need to pause or ping a manager. Reps get the support they need, right when they need it.

Real-time support for new reps
Real-time support for new reps
Automate admin so reps can keep selling

Real-time pipeline analytics

Auto-generate call summaries, capture follow-ups, and sync everything to the CRM so your team spends less time typing and more time talking to customers.

Automate admin so reps can keep selling
Automate admin so reps can keep selling

The results speak for themselves, so do our customers.

Frequently asked questions

Have questions? Here are answers to some of the most common inquiries about improving sales effectiveness with conversation intelligence

What is sales effectiveness, and why does it matter?

Sales effectiveness is about how effectively and consistently your team turns leads into revenue. It covers everything from deal prioritization and rep performance to coaching and forecasting. When you improve sales effectiveness, you close more deals without adding more activity.

What’s the difference between sales effectiveness and sales efficiency?

What’s the difference between sales effectiveness and sales efficiency? Sales effectiveness is about doing the right things to win more deals like focusing on the best opportunities, having better sales conversations, and closing with confidence. It’s all about how well your team sells. Sales efficiency is about doing things in the right way reducing wasted time, automating manual work, and speeding up deal cycles. It’s about how quickly and resourcefully your team sells. You need both to grow. Effectiveness helps you win the right deals. Efficiency helps you win them faster.

How does real-time intelligence help sales teams?

Real-time intelligence gives you visibility into what's happening in conversations, pipelines, and buyer behavior. That means faster coaching, smarter follow-ups, and better decision-making across every deal.

What is conversation intelligence?

Conversation intelligence is AI-powered technology that records, transcribes, and analyzes voice or video conversations to extract valuable insights With Avoma, this technology helps sales teams understand customer interactions better, identify patterns, track key discussion points, and gain actionable intelligence from sales calls and meetings

What’s the difference between conversation intelligence and revenue intelligence?

Conversation intelligence focuses on analyzing sales calls and meetings things like topics, objections, and talk patterns. Revenue intelligence looks at overall deal health, rep activity, and pipeline movement. Together, they give you a full picture of what drives or stalls deals.

How can conversation intelligence improve rep performance?

It helps managers pinpoint where reps get stuck, what top performers do differently, and which talk tracks work best. That way, coaching becomes specific, timely, and tied to real examples not just general advice.

Will this help us improve our sales forecasts?

Yes. With conversation and revenue intelligence, you get a clearer picture of what’s really happening in your pipeline. By combining real-time deal activity, rep confidence, and call trends, you can forecast based on actual momentum not just what’s marked "Commit" in your CRM.

How fast can our team start seeing results?

That depends on your current setup, but most teams start seeing clearer call insights, better rep coaching, and stronger pipeline focus within the first few weeks. The improvements build fast once you make it part of your daily workflow.

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