For sales and RevOps leaders

Transform revenue insights with win-loss analysis

Uncover the real reasons behind every deal. Analyze calls, emails, and CRM activity with AI-powered win-loss analysis software.

Win loss analysis software

Why win-loss analysis lacks clarity

Most teams can’t answer why deals were won or lost. Manual reviews don’t scale, and CRM notes rarely tell the full story. That leaves sales, RevOps, and product teams blind to the real drivers of revenue.

Cross Icon

CRM fields oversimplify deal outcomes

Reps log reasons like “pricing” or “ less priority” or even based on what they remember. Critical objections or action items often get lost, which skews the picture of why deals are closed.

Cross Icon

Post-deal surveys cover only a few buyers

Most buyers don’t respond, and those who do often share surface-level feedback. Teams miss deeper insight into what influenced the decision.

Cross Icon

Insights arrive too late

Manual reviews or survey reports appear weeks after deals close. By then, it’s too late to change the outcome or coach reps in real time.

Cross Icon

Managers fail to review enough calls

Sales and RevOps leaders review only a fraction of conversations. Important objections and buyer signals slip through, leaving leaders blind to deal risks.

Improve win rate with win-loss analysis software

Get structured AI-powered win-loss analysis from all deal activities and connect deal outcomes directly to your revenue intelligence.

AI reviews every call automatically

Real-time pipeline analytics

Avoma analyzes 100% of customer conversations—calls, meetings, and emails. Leaders see objection moments, follow-ups, and buyer signals without listening to hours of recordings.

AI reviews every call automatically
AI reviews every call automatically
Deal-level AI summaries

Real-time pipeline analytics

Get “Why We Won / Why We Lost” summaries with highlights of objections, competitor mentions, and follow-up gaps. Managers can verify call analysis and not rely on rep memory.

Deal-level AI summaries
Deal-level AI summaries
Pipeline & forecast integration

Real-time pipeline analytics

Win-loss insights flow into dashboards and deal reviews automatically. Leaders spot risk patterns early and adjust forecasts with confidence.

Pipeline & forecast integration
Pipeline & forecast integration
Real-time win-loss insights

Real-time pipeline analytics

Avoma delivers win-loss insights immediately after deals close. Leaders can coach reps, adjust pipeline strategy, and refine forecasts while deals are still active.

Real-time win-loss insights
Real-time win-loss insights

The results speak for themselves, so do our customers.

FAQs

Everything you need to know about how Avoma generates AI-powered win loss analysis

How does Avoma generate win-loss insights?

Avoma analyzes sales calls, emails, and CRM activity using AI to detect key patterns like objections, competitor mentions, follow-up gaps, and buyer intent. It then auto-generates a summary explaining why each deal was won or lost.

Can I customize the win-loss tracking to match my sales methodology?

Yes. You can configure Avoma to align with your MEDDICC, BANT, or other sales frameworks. You can also track specific objections, keywords, or competitor mentions relevant to your process.

When are win-loss insights available in Avoma?

Insights are available as soon as a deal closes. Avoma processes the conversation data in real time, so you can act on trends and coach reps while the pipeline is still active.

CTA Circles imageCTA Circles image

What's stopping you from turning every conversation into actionable insights?

Get started today.

It just takes a minute to set up your account.
No credit card is required. Try all features of Avoma for free.