Uncover the real reasons behind every deal. Analyze calls, emails, and CRM activity with AI-powered win-loss analysis software.
Most teams can’t answer why deals were won or lost. Manual reviews don’t scale, and CRM notes rarely tell the full story. That leaves sales, RevOps, and product teams blind to the real drivers of revenue.
CRM fields oversimplify deal outcomes
Reps log reasons like “pricing” or “ less priority” or even based on what they remember. Critical objections or action items often get lost, which skews the picture of why deals are closed.
Post-deal surveys cover only a few buyers
Most buyers don’t respond, and those who do often share surface-level feedback. Teams miss deeper insight into what influenced the decision.
Insights arrive too late
Manual reviews or survey reports appear weeks after deals close. By then, it’s too late to change the outcome or coach reps in real time.
Managers fail to review enough calls
Sales and RevOps leaders review only a fraction of conversations. Important objections and buyer signals slip through, leaving leaders blind to deal risks.
Get structured AI-powered win-loss analysis from all deal activities and connect deal outcomes directly to your revenue intelligence.
Avoma analyzes 100% of customer conversations—calls, meetings, and emails. Leaders see objection moments, follow-ups, and buyer signals without listening to hours of recordings.
Get “Why We Won / Why We Lost” summaries with highlights of objections, competitor mentions, and follow-up gaps. Managers can verify call analysis and not rely on rep memory.
Win-loss insights flow into dashboards and deal reviews automatically. Leaders spot risk patterns early and adjust forecasts with confidence.
Avoma delivers win-loss insights immediately after deals close. Leaders can coach reps, adjust pipeline strategy, and refine forecasts while deals are still active.
Everything you need to know about how Avoma generates AI-powered win loss analysis
Avoma analyzes sales calls, emails, and CRM activity using AI to detect key patterns like objections, competitor mentions, follow-up gaps, and buyer intent. It then auto-generates a summary explaining why each deal was won or lost.
Yes. You can configure Avoma to align with your MEDDICC, BANT, or other sales frameworks. You can also track specific objections, keywords, or competitor mentions relevant to your process.
Insights are available as soon as a deal closes. Avoma processes the conversation data in real time, so you can act on trends and coach reps while the pipeline is still active.