Score calls, coach reps, and win more deals
Avoma's AI sales coaching scores 100% of your team's calls, surfaces skill gaps by rep, and delivers personalized coaching feedback. Managers spend less time in recordings and more time running coaching sessions to improve rep performance.
Why sales coaching falls short without call data
Coaching relies on pipeline updates, not calls
Generic coaching misses real skill gaps
Slow ramp up time for reps without call examples
Coaching impact stays unmeasured
Auto-score calls, deliver targeted coaching, and measure rep performance
AI scorecards that evaluate calls against your sales methodology
Avoma's AI-powered call scoring evaluates calls against pre-built or custom scorecards and returns an objective score with a detailed justification. Managers see which calls need attention and which reps need support without listening to recordings.
- Pre-built scorecards for MEDDIC, BANT, SPICED, SPIN, and Sandler sales methodologies
- Custom scorecards for your team's evaluation criteria
- AI-generated justification with timestamped call analysis evidence
Targeted feedback from call patterns
Call patterns reveal where reps consistently perform and where they fall short. Managers receive weekly coaching digests with specific examples from recent conversations, with prioritized improvement areas per rep.
- Skill gap identification across discovery, objection handling, demo delivery, and closing
- Weekly coaching digest with prioritized improvement areas per rep
- Timestamped coaching moments linked to sales conversation segments
Winning call moments organized for the team
Save call snippets that showcase top performer behaviors into shareable playlists. SDRs, AEs, and new hires learn from real examples of strong discovery, objection handling, and negotiation instead of static training decks.
- Organize playlists by skill, call type, deal stage, or team
- Share on Slack or embed in onboarding workflows
- Accelerate new rep onboarding with call libraries from your best sellers
Answer cards that help reps mid-call
Avoma deploys live answer cards that surface contextual responses when reps face objections or complex questions during a call. This real-time sales guidance helps reps respond with confidence instead of scrambling for the right answer.
- Trigger-based cards that activate on specific topics or keywords
- Customizable battle cards aligned to your sales playbook
- Reps get support during the conversation, not days later in a review
Coaching impact measured by rep and team
The coaching insights dashboard shows rep performance trends, call scores, talk patterns, and coaching activity in one view. Managers can see who is improving, who needs attention, and how coaching connects to outcomes.
- Talk-to-listen ratio, filler words, monologue detection, and sentiment per rep
- Sales methodology adherence scores across teams and deal stages
- Coaching frequency tied to win rates and quota attainment
40%
30%
100%
1,350+
Three steps to data-driven AI sales coaching
Pick from pre-built scorecards for MEDDIC, BANT or SPICED or build custom scorecards for your team's evaluation criteria. Assign scorecards by team, role, or call type.
Avoma's conversation intelligence records, transcribes, and scores calls against your chosen criteria. Managers get a call score, flagged skill gaps, and coaching-ready insights instantly after a call.
Review coaching digests by rep or team. Share call snippets on Slack, build playlists of winning moments, and track how scores and win rates change over time.
Frequently asked questions
Further reading
What's stopping you from turning every conversation into actionable insights?
