In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies.
The need for atleast a starting price range on SaaS pricing pages
If someone already knows your product, let them buy it without unnecessarily making them go through your sales cycle
Can you have multiple GTM motions for your SaaS?
Offering sales assistance (in-addition to product-led nurturing) to reduce friction
The need for being upfront and transparent about pricing
Why should you offer flexible pricing options instead of pushing for an annual commit upfront
Putting buyer's preference ahead of your model (inward to outward thinking)
Show and tell how you solve the customer's problem
Give enough time for people to trial your product (7-day trial doesn't help in most B2B
The need for simplifying the demo booking by offering the AE calendar on your website