9 Best conversation intelligence software in 2025

Sneha Bokil
Sr. Content Marketing Manager

Conversation intelligence software has become central to how modern sales teams coach reps, track objections, and spot deal risks. Instead of relying on guesswork, gut feel or scattered call notes, sales teams now use AI to analyze every customer interaction and turn it into actionable insights.

We have reviewed 9 conversation intelligence software that are taking center stage in 2025. These tools are helping sales teams close more deals by understanding what’s happening in their pipeline, from the first call to final handoff.

How we chose the best conversation intelligence software

We selected these platforms based on the following:

  • Quality and accuracy of AI insights
  • Call recording and transcription features
  • Coaching and scoring functionality
  • CRM and sales tool integrations
  • Price transparency and user feedback

What is the best conversation intelligence software in 2025?

9 Best conversation intelligence software in 2025
Tool Live Answer Cards AI Call Scoring Pricing Info
Avoma Yes (Assistant) Yes (Automated + Customizable) $29/user/month
Gong No Yes (Automated + Suggested) Contact Sales
Clari Yes (Cue Cards) Yes (Custom Scorecards) Contact Sales
Jiminny No Yes (CRM Sync + Summaries) Contact Sales
Chorus No Yes (Post-Call Suggestions) Contact Sales
Fireflies No Limited (AI Templates Only) From $18/user/month
Observe.AI Yes (Assistant) Yes (Auto QA + Scoring) Contact Sales
Grain No Yes (Basic AI Metrics) From $15/user/month
Fathom No Yes (Paid Tiers Only) Free plan + Contact Sales

Which is the best conversation intelligence software for you?

Here’s our hand-picked list of the best conversation intelligence tools in 2025, each with strengths suited for different team sizes and sales workflows.

1. Avoma

Avoma screen showcasing sales rep performance with talk time for specific deals
Avoma turns every conversation into an insight

Avoma is a conversation intelligence platform that supports sales meeting lifecycle—from recording and real-time sales coaching to automated call scoring and actionable insights. It equips teams with the tools to analyze call performance, detect deal risks, and accelerate ramp time without manual effort.

Features

  • Live answer assistant: Real-time answer cards to help reps navigate objections and FAQs during live calls
  • AI call scoring: Automatically score sales calls using customizable scorecards; supports methodologies like MEDDIC and SPICED
  • Talk-pattern and topic intelligence: Analyze talk ratios, objection handling, and time spent across different conversation topics
  • Smart trackers and alerts: Track deal risks, churn signals, and product mentions using phrase-based alerts delivered via Slack or email
  • Meeting intelligence: Insights into filler words, monologues, and engagement balance across reps
  • Playlists and live bookmarking: Curate call recordings and tag key moments for training or feedback
  • Seamless integrations: Works across Zoom, Google Meet, Teams, Salesforce, HubSpot, Slack, and more

G2 customer review on great experience using Avoma
G2 reviews for Avoma

Pros

  • Full conversation coverage with coaching automation
  • Highly customizable scorecards and smart trackers
  • Instant notes immediately after calls
  • Real-time answer cards and objection handling during calls
  • Affordable, add-on pricing for Conversation Intelligence

Cons

  • Best suited for teams—not ideal for individuals or academic use

Pricing

  • Free trial: No credit card required
  • Conversation intelligence add-on: $29/user/month (billed annually)
  • Additional add-ons available for revenue intelligence and lead routing

2. Jiminny

Jiminny screen showcasing conversation intelligence software
Meeting summaries with competitor mentions

Jiminny uses conversation intelligence to help sales teams see what’s working in calls, spot deal risks, and track performance metrics. It integrates with your CRM to surface insights without disrupting your existing workflows.

Features

  • Call and deal summaries: AI-generated next steps, objections, and outcomes for every call
  • CRM logging: Auto-syncs call transcripts, summaries, and insights into CRMs
  • Deal risk alerts: Flags stalled deals, missing next steps, or pipeline risks
  • Rep performance insights: Tracks talk ratios, engagement trends, and coaching effectiveness
  • Ask Jiminny (AI assistant): Search across calls to find patterns or key conversation themes
  • Multi-language support: Transcriptions supported in 60+ languages

G2 customer reviews for Jiminny
G2 review for Jiminny

Pros

  • Easy coaching workflows based on real call data
  • Real-time risk visibility across deals
  • Searchable transcripts with rep and team-level insights

Cons

  • No real-time objection handling or battle cards during calls
  • Limited customization of analytics dashboards
  • No live talk-time or monologue feedback
  • Setup required for risk alerts and keyword trackers

Pricing

  • 14-day free trial available
  • Paid tiers: Capture, Scale, and Grow plans (pricing on request)

3. Chorus by ZoomInfo

Chorus screen giving deal insight from a customer conversation
Deal insights for faster decisions

Chorus delivers conversation intelligence by analyzing sales calls and meetings to uncover coaching opportunities, track deal risks, and improve rep performance. It's part of the ZoomInfo platform, making it ideal for teams already using ZoomInfo’s GTM tools.

Features

  • Call recording and transcription: Automatically captures calls and makes them searchable
  • Talk-pattern insights: Tracks keywords, competitor mentions, objections, and more
  • Custom AI scorecards: Score and evaluate rep performance against your sales methodology
  • AI-powered call scoring: Highlights key call moments for post-call review
  • Coaching analytics: Surfaces what worked, what didn’t, and suggestions for rep improvement
G2 customer review for Chorus
G2 review for Chorus

Pros

  • Seamless integration with ZoomInfo’s GTM platform
  • Strong post-call insights and conversation analytics
  • Scalable for enterprise-level sales teams

Cons

  • No live answer assistant or real-time in-call guidance
  • No support for live call shadowing
  • AI call scoring suggests moments but still needs manual scoring
  • Smart trackers are keyword-based and require manual configuration
  • Tracker dashboard lacks granular insights

Pricing

  • Not publicly listed

4. Observe.AI

Observe.AI team dashboard with coaching details
Sales coaching dashboard

Observe.AI offers real-time assist, auto QA, and customizable “Moments” tracking. It helps enterprises improve compliance, agent coaching, and customer experience.

Features

  • Live agent assist: Real-time guidance, scripts, and next-best actions for agents during calls
  • Auto QA: AI-powered quality assurance
  • Conversation enrichment: Adds sentiment, intent, and topic detection to transcripts
  • AI summaries: Structured post-call summaries for faster after-call work
  • Moments tracking: Flags events such as objections, compliance gaps, or competitor mentions
  • Omnichannel coverage: Supports voice, chat, email, SMS, and screen recording
  • VoiceAI agents: AI agents that handle customer conversations with customizable tone and logic
G2 customer review for Observe.AI
G2 review for Observe.AI

Pros

  • Real-time agent guidance improves performance on live calls
  • QA automation covers every interaction instead of random samples 
  • Strong compliance and risk detection
  • Works across multiple communication channels (voice + digital)

Cons

  • Geared more toward contact centers than pure sales use cases
  • Setup needed for advanced features like Moments and AI customization

Pricing

  • Not publicly listed

5. Fireflies

Senitment analysis from conversations for Fireflies

Fireflies surfaces insights from sales conversations by analyzing speakers, topics, sentiment, and talk‑patterns. It shows metrics like filler words, longest monologues, and talk‑to‑listen ratio so you can coach based on what reps actually say.

Features

  • Transcription and summaries: Records and transcribes meetings in 100+ languages with smart summaries
  • Speaker and talk-pattern analysis: Tracks talk-to-listen ratio, monologues, filler words, and more
  • Keyword-based Smart Trackers: Flags key topics like objections, pricing, and competitor mentions
  • Sentiment detection: Analyzes sentiment at both speaker and conversation level
  • CRM and app integrations: Connects with Zoom, HubSpot, Salesforce, and other popular tools

Pros

  • Supports talk-pattern insights for coaching
  • Keyword-based Smart Trackers for key topics
  • Conversation summaries and transcripts for review
  • Broad integration support

Cons

  • No built-in coaching recommendations
  • Lacks customizable or automated call scoring
  • Trackers rely on exact keyword matching
  • No concept-level tracking or methodology scorecards

Pricing

  • Free plan available
  • Paid plans start at $18/user/month

6.Gong

Gong dashboard showing to do list

Gong applies conversation intelligence to surface what’s working in sales calls, where deals stall, and how rep behavior correlates with outcomes.

Features

  • AI-powered call scoring: AI-suggested or automatic scoring based on criteria you define
  • Talk-pattern analysis: Tracks talk ratios, questions asked, filler words, and more
  • Sales methodology summaries: Captures MEDDIC-style insights per deal
  • Smart trackers: Tracks strategic themes like objections or competitors
  • Coaching dashboards: Trends, rep comparisons, and coaching performance

G2 customer review for Gong
G2 review for Gong

Pros

  • Automated or suggested call scoring saves review time
  • Tracks key objections, competitor mentions, and other signals
  •  Strong coaching insights with engagement and talk data

Cons

  • No customizable Answer Cards or real-time coaching cues
  • Smart tracker dashboard shows only high-level metrics
  • Sales methodology insights lack scoring functionality
  • Custom scorecards require manual setup and configuration

Pricing

  • Custom pricing—available on request
  • Conversation Intelligence is part of the full Gong platform suite

7. Grain

Grain screen showing sales coaching details
Sales coaching insights

Grain delivers lightweight conversation intelligence by capturing customer meetings, auto‑summarizing transcripts, and letting teams create shareable video highlights. 

Features

  • AI-generated summaries: Automatically generates meeting notes with key moments, pain points, and next steps
  • Customizable templates: Supports reusable, pre-built note formats tailored to different meeting types
  • Video highlights: Lets users clip and share important moments from calls for async updates
  • Searchable transcript library: Allows quick retrieval of past meetings using keywords
    Basic talk metrics: Tracks talk time, filler words, and interactivity levels

G2 customer review for Grain
G2 review for Grain

Pros

  • Shareable video clips and async highlights
  • Custom meeting templates for structured summaries
  • Clean, easy-to-use interface with fast onboarding
  • Useful metrics like talk time 

Cons

  • No AI-powered call scoring
  • No real-time coaching tools or live call shadowing
  • Keyword tracking only—no concept-level detection
  • CRM integrations are basic and not field-customizable
  • Doesn’t support sales methodology scorecards (e.g. MEDDIC, SPICED)
  • No central coaching dashboard for trend or rep-level analysis

Pricing

  • Free plan available with basic features
  • Paid plans starting at $15/user/mont

8. Clari

sales call AI-powered insights
AI insights from sales calls

Clari’s conversation intelligence (Copilot) helps sales teams extract insights from customer calls, coach reps with structured scorecards, and track objection patterns across conversations. It combines transcription, talk analytics, and smart prompts to support rep performance at scale.

Features

  • Live answer assistant: Real-time cue cards guide reps during calls
  • Talk-pattern insights: Tracks talk ratios, objections, and topic trends
  • AI call scoring & custom scorecards: Fully customizable scoring aligned to sales methodology
  • Sales methodology support: Applies frameworks like MEDDIC and SPICED to assess deals
  • Smart concept trackers: Monitors recurring ideas or phrases across meetings

G2 customer review for Clari
G2 review for Clari

Pros

  • Customizable scorecards aligned to your sales process
  • Strong talk-pattern analysis for call coaching
  • Real-time rep prompts via answer assistant
  • Tracks objection and competitor mentions across deals

Cons

  • No real-time call shadowing
  • Coaching recommendations limited to talk metrics
  • Sales methodology scoring requires manual setup
  • Live prompts need manual configuration

Pricing

  • Contact sales

9. Fathom

Scorecards for sale calls
Sale call score based of multiple parameters

Fathom captures recorded conversations to extract key moments and generate AI summaries post-call. It allows teams to track specific keywords, search across transcripts, and sync call notes to CRM.

Features

  • AI-generated summaries: Automatically captures key points, questions, action items, and next steps
  • Keyword tracking & alerts: Get notified when specific terms are mentioned across calls
  • Global search & playlists: Search past meetings, tag teammates, and create shareable call libraries
  • CRM sync: Pushes meeting summaries to Salesforce, HubSpot, Slack, and more
  • Scorecards & coaching: Performance metrics and AI call scoring included in paid plans

G2 customer review for Fathom
G2 review for Fathom

Pros

  • Searchable call history and highlight reels
  • Summaries with action items and follow-up steps
  • Native CRM sync

Cons

  • No real-time transcription during live calls
  • Real-time coaching limited to talk-time alerts
  • AI scorecards only in paid tiers
  • Summary customization limited in lower plans
  • Doesn’t support uploading external recordings

Pricing

  • Free: Unlimited recordings, summaries, and integrations
  • Team / Business plans: Includes templates, scorecards, alerts, and CRM sync (contact sales)

How to choose the right conversation intelligence software?

You can choose the right conversation intelligence software by asking these key questions:

  • Do we need real-time coaching or just post-call insights?
  • Do we follow a sales methodology like MEDDIC or SPICED?
  • Are live answer cards critical for our reps?
  • What's our budget per rep?
  • Will it scale with our team as we grow?
  • How much depth do we need in analytics and reporting?
  • Does the tool meet our security and compliance requirements?

Match your needs to the feature set that each platform offers and then decide on the right tool.

Final thoughts

Choose a conversation intelligence software that aligns with your team’s coaching style, sales process, and growth goals. Whether you need real-time coaching, deeper analytics, or simply better meeting summaries, the right platform can transform how your team sells and scales.

  • Choose Avoma if you want a full-suite solution with real-time coaching, live answer cards, customizable scorecards, and deep meeting analytics—all at an affordable price.

  • Gong and Clari are strong enterprise options with coaching insights, but they are expensive tools making them better suited for larger organizations.

  • For smaller teams or budget-conscious buyers, Fireflies and Grain offer lightweight call summaries and talk-pattern metrics, though without advanced coaching tools.

If you’re looking for a powerful yet cost-effective way to ramp reps faster and scale coaching, try Avoma. Get in touch with our experts for a free demo.

Frequently Asked Questions

What’s the difference between conversation intelligence and call recording?

Call recording simply stores calls for playback, while conversation intelligence analyzes those calls using AI to surface insights like talk ratios, objection handling, and deal health.

How do conversation intelligence tools protect user privacy?

Most tools provide options like consent reminders, data deletion requests, and role-based permissions to help teams follow privacy regulations.

How does conversation intelligence integrate with CRM systems?

Conversation intelligence platforms connect through native CRM integrations or APIs. They log call data, transcripts, and meeting summaries directly into CRM records, and can also update fields like deal stage, next steps, and activity history automatically.

How do conversation intelligence software choose calls to analyze?

It uses calendar integrations and meeting invites to detect which calls to join and record. Admins or users can configure rules, such as recording only customer-facing calls, excluding internal meetings, or setting participant-based conditions. Some tools also allow manual start/stop controls and recording permissions managed at the account or team level.

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