Everything you need to know about Gong pricing before buying

Cost-conscious revenue leaders expect a revenue intelligence SaaS platform to follow a straightforward per-user, per-month pricing model. And maybe with variations based on features, usage, or team size.

Gong doesn’t do that.

Instead, its pricing is hidden behind a sales conversation. It makes it hard to know what you’re really signing up for until you're deep in the buying process.

So we did the digging for you. 

In this article, we’ve broken down Gong’s pricing based on the best research available, including platform fees, per-user costs, and services.

And we’ll stack it up against alternatives, including Avoma, the only enterprise-ready revenue intelligence platform that offers transparent pricing. It's a strong, affordable Gong alternative built for teams of all sizes, from smaller teams to enterprises.

We’ve also created a Gong pricing calculator to help simplify your decision-making. Take a look.

You must take a closer look, especially if you’re after something more transparent and cost-effective without compromising on scale or functionality.

Let’s jump in.

How much does Gong cost?

Gong doesn’t publish pricing on its website, but based on customer reports and vendor analyses, the total cost typically includes:

1. A platform fee
2. Per-user licenses
3. A professional services fee

1. Overview of platform fees

Gong’s pricing starts with a platform fee, which is essentially the cost of access. It’s a one-time annual fee, and it varies depending on your team’s size and the volume of data you’ll be storing. According to multiple sources, this fee:

• Starts at $5,000 per year for small teams
• Can go as high as $50,000 for larger organizations, depending on the size of the business and volume of data storage.

This annual platform fee includes:

• Unlimited data storage
• Unlimited collaborators
• Integrations with your calendar, phone, email, and video tools
• Training for managers and employees
• Data export features
• CSM support
• Basic onboarding and support

This breakdown reflects the base price and doesn’t include the user price for each additional sales rep.

In addition, most teams are expected to pay a $7,500 professional services fee for onboarding, support, and training.

2. Per-user charges explained

On top of the platform fee, Gong charges per recorded user. Prices vary by volume:

• Up to 49 users: $1,600 per user/year
• 50–99 users: $1,520 per user/year
• 100–249 users: $1,440 per user/year
• 250+ users: $1,360 per user/year

These are billed annually. You can’t pay month-to-month, so getting started is a big commitment. And unless you're an enterprise customer, there’s no trial to test it out first.

For example, a team with 10 users would pay:

• Platform fee: $5,000
• User cost for 10 users: 10 x $1,600 = $16,000
• Total: $21,000/year (before services)

3. Professional services fee details

An additional cost to consider is the $7,500 professional services upfront fee for onboarding, support, and training.

And this is not part of the platform fee mentioned above, which ranges between $5,000 and $50,000.

4. Optional add-ons

Gong includes many core features by default, but there are also premium add-ons for advanced features like:

• Advanced analytics tools
• Custom integrations
• Premium support tiers

These add-ons are usually negotiated during the sales process, so pricing will depend on your team’s needs.

Cost scenarios and investment impact

Gong has designed its pricing plans in such a way that the costs scale quickly. In many cases, customers are locked into multi-year contracts, which can make switching later more difficult.

Let’s look at a few pricing examples:

Small business example (10 users)

• Platform fee: $5,000
• Per-user cost: $1600
• User cost for 10 users: $16,000
• Services: $7,500
• Estimated total: $28,500/year

So, even for a 10-person team, you’re looking at close to $30K annually. And that’s just year one. Gong usually pushes for multi-year contracts.

Mid-sized team (50 users)

• Platform fee: $5,000
• Per-user cost: $1520
• User cost for 50 users: $48,000
• Services: $7,500
• Estimated total: $88,500/year

There’s no discount at this stage. Gong typically only offers volume pricing at 50+ users. So, for mid-sized teams, the cost continues to climb steeply.

Enterprise team (100 users)

• Platform fee: $5,000
• Per-user cost: $1,440
• User cost for 100 users: $144,000
• Services: $7,500
• Estimated total: $157,940/year

At this point, Gong's pricing starts to feel pretty heavy. And remember, this doesn’t include potential add-ons like custom integrations or advanced analytics.

Value proposition of Gong

Gong offers a deep set of features designed for sales teams that want full visibility into conversations, pipeline, and performance. 

Some feature highlights include:

• Conversation recording across meetings, sales calls, and emails
• Deal boards and pipeline tracking
• Sales coaching tools for managers
• Forecasting based on deal activity
• Basic AI-based call scoring

For larger sales orgs with a strong operational motion, these tools provide deep sales insights and enable informed decisions based on market intelligence from customer interactions. For smaller or fast-growing teams, however, the cost and complexity can be a hurdle. 

Comparing Gong pricing with its alternatives

Let’s stack Gong up against some alternatives. When it comes to revenue teams, one Gong alternative worth considering is Avoma for its transparency, affordability, and scalability.

Avoma: A strong Gong alternative without the pricing guesswork

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Avoma brings together AI meeting assistance, conversation intelligence, and revenue intelligence in one platform. Plus a cart-style checkout that makes selecting plans and add-ons fast and flexible.

Avoma’s plans and add-ons:

1. Three Tiered Plans Starting at $19/seat/month (Annual Billing)
   • Startup ($19/seat/month): Ideal for small teams, includes unlimited AI Meeting Assistant, 1:1 scheduler, and up to 20 paid seats.
   • Organization ($29/seat/month): For growing teams, adds group/round-robin scheduling, custom AI templates, and up to 75 paid seats.
   • Enterprise ($39/seat/month): For large organizations, includes HIPAA compliance, single sign-on, and a minimum of 20 paid seats.
2. Unlimited Free View-only Seats Across All Plans
   • Viewers and collaborators are always free, allowing external stakeholders to access meeting insights without additional costs.
3. Unlimited AI Meeting Features in All Plans
   • Includes automatic video recording, real-time transcription, AI summary notes, AI email follow-ups, and “Ask Avoma” for meeting-specific queries.
4. Add-ons for Advanced Functionality
   • Conversation Intelligence ($29/seat/month): Offers AI coaching recommendations, AI call scoring, smart trackers, and performance dashboards.
   • Revenue Intelligence ($29/seat/month): Provides AI deal risk analysis, sales methodology tracking, AI win-loss analysis, and forecasting.
   • Lead Router ($19/seat/month): Supports advanced routing rules, inbound form qualification, and outbound lead hand-off.
5. Bundle Discounts on Add-ons
   • Save 10% when selecting any two add-ons or 15% when selecting all three add-ons (discount applies to add-on fees, same number of seats required).
6. CRM and Dialer Integration
   • Auto-save notes to CRM records (available in all plans) and dialer integration for seamless workflow connectivity.
7. Enterprise-Grade Features
   • Includes designated success manager, concierge onboarding, quarterly business reviews, team-specific access controls, and compliance features like HIPAA and data retention policies.
8. Annual Billing Saves Up to 33%
   • Significant discounts compared to monthly billing, making long-term commitments cost-effective.
9. API Integration and Advanced Scheduling
   • Organization and Enterprise plans offer API integration, webhooks, and group/round-robin scheduling for enhanced automation and flexibility.

Pricing breakdown: 10 Enterprise users + 5 Revenue Intelligence add-ons (monthly billing)

Let’s break down what you’d pay each month with 10 people on the Enterprise plan and 5 Revenue Intelligence add-ons. It’s a solid setup if your team wants advanced deal tracking, forecasting, and AI-powered visibility into pipeline risk.

Enterprise Plan for 20 Users:

1. Cost: $39 per seat/month × 20 seats = $780/month.
2. Annual cost: $780/month × 12 months = $9,360/year.

Revenue Intelligence Add-on for 5 Users:

1. Cost: $29 per seat/month × 5 seats = $145/month.
2. Annual cost: $145/month × 12 months = $1,740/year.

Total Cost:

1. Monthly: $780 (Enterprise) + $145 (Revenue Intelligence) = $925/month.
2. Annual: $9,360 (Enterprise) + $1,740 (Revenue Intelligence) = $11,100/year.

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Have more questions about Avoma pricing and features? Talk to an expert.

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Clari’s pricing? You’ll need to ask (and budget big)

Clari’s pricing isn’t fully disclosed on their website. However, recent guides suggest that costs can vary widely:

Average annual spend: Around $67,442

Cost range: From lower-end solutions up to $1,200,000 annually, depending on scale and customization

Salesloft pricing breakdown (This too is a secret)

Salesloft’s pricing also isn’t publicly listed, but industry estimates suggest costs around $1,000 per user/year for basic plans, with an extra $200 per user/year for dialer functionality.

For larger teams, estimates for 200 users range between $17,600 and $36,600 annually.

Gong pricing calculator

Here’s Gong’s pricing calculator for a ballpark figure. Compare it side by side with Avoma’s pricing to see where you’ll get more value.

Note: we haven’t factored in volume discounts. The cost remains the same per user, regardless of team size.

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We bet Gong can’t offer any of this

The most affordable pricing for your wallet.

Total Users

1

500

$47,400

$92,300

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Factors to consider before choosing Gong

Gong is a popular choice for revenue teams. But before you jump in, there are a few practical things to think about:

1. Hidden costs add up quickly

Gong’s pricing isn’t just per-user—it includes a platform fee, onboarding services, and potential add-ons for advanced features. These extras can drive your costs up fast, especially if you’re a small or mid-sized team.

2. No trial, no month-to-month option

You can’t try Gong before you buy, and there’s no flexible billing. That means you’re committing to a big, upfront investment without fully knowing if it’s the right fit for your team.

3. Multi-year contracts lock you in

Most Gong deals are multi-year, which makes switching later difficult—even if your team or budget changes. If flexibility is important, this could be a tough pill to swallow.

Choose between Gong pricing and Avoma clarity

If you’re a large sales org with a budget to burn and a preference for traditional enterprise deals, Gong delivers on deep analytics and customization.

But if you want enterprise-grade capabilities without the long contracts, hidden fees, and drawn-out sales cycles, Avoma gives you the same power with more flexibility.

Get pricing clarity without jumping on a call. Avoma’s pricing is right on the website, and you can start testing the product in minutes. That’s something Gong still doesn’t offer.

Not sure yet? You’ve got options.

Start a free 14-day trial to explore Avoma on your own. No credit card is needed. 

Or, if you’d rather fast-track your decision and get your questions answered, book a demo with our team. We’re happy to help you find the right fit.

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