Auto-score sales calls with AI scorecards and targeted coaching
Avoma's sales call scoring software evaluates 100% of your team's calls using AI-powered scorecards built on MEDDIC, BANT, SPICED, or your own criteria. Managers get instant call quality scores, reasoning for ratings, and a prioritized list of calls that need coaching.
Unrecorded calls lead skewed sales coaching
Managers review less than 1% of sales calls
Inconsistent scoring weakens coaching quality
Winning behaviors stay buried in recordings
New reps ramp slow without scored call feedback
Auto-score calls, track sales methodology, and coach with precision
Auto-score 100% of calls with AI
Avoma's automated call scoring evaluates 100% of calls against your defined criteria, with a score and reasoning per rating.
- Pre-built or custom sales scorecards with weighted criteria
- Score breakdown with reasoning and timestamps tied to call moments
- Filter by score to surface low-performing calls for coaching
Track MEDDIC, BANT, and SPICED adherence across calls
Get pre-built scorecard templates for MEDDIC, MEDDPICC, BANT, SPICED, and Sandler. Calls are scored against the qualification parameters your team follows.
- Ready-to-use sales methodology scorecard templates that map to your existing framework
- Per-call scoring shows which methodology parameters were covered and which were missed
- CRM field updates for methodology data sync automatically after calls
Monitor rep performance trends over time
The rep performance scorecard dashboard tracks individual and team-wide scoring trends. Spot skill gaps, measure coaching impact, and compare reps against benchmarks from one view.
- Individual rep score trends across weeks and months
- Team-level call quality analytics with benchmarks
- Drill into scored calls to review coaching moments
Track competitor mentions, objections, and deal risks
Smart trackers detect themes across your team's calls, including competitor mentions, pricing objections, feature requests, and buying signals.
- Keyword spotting and theme detection across conversations
- Track objection handling patterns to find where reps struggle
- Alerts via email or Slack when tracked themes spike or drop
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Analyze talk-to-listen ratio, filler words, and engagement
Avoma measures talk-to-listen ratio, monologue length, filler word frequency, and patience levels per speaker, per call. Managers benchmark these metrics against top performers to identify coachable habits.
- Talk-to-listen ratio analysis with speaker-level breakdown per call
- Filler word tracking and monologue detection per rep
- Benchmark against top-performer patterns to identify what winning calls sound like
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Sales call scoring software that turns conversations into coaching data
Select from pre-built AI scorecards for SDR prospecting, sales demos, or customer success calls. Or create a custom scorecard with your own questions and weighted criteria.
Avoma's conversation intelligence engine records, transcribes, and scores calls against your selected scorecard. Managers get scores with reasoning, timestamps, and per-question breakdowns within minutes of the call ending.
Filter by lowest scores to find calls that need attention. Drop comments on recordings for async coaching. Track rep performance trends on the dashboard.
More of the meeting workflow, in one place
What teams say about Avoma's AI-powered sales call scoring
Frequently asked questions
What's stopping you from turning every conversation into actionable insights?
