AI sales coaching

Score calls, coach reps, and win more deals

Avoma's AI sales coaching scores 100% of your team's calls, surfaces skill gaps by rep, and delivers personalized coaching feedback. Managers spend less time in recordings and more time running coaching sessions to improve rep performance.

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Saves 15 minutes per meeting
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Trusted by 1,000+ revenue teams
4.8/5 on
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500+ reviews

Why sales coaching falls short without call data

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Coaching relies on pipeline updates, not calls

Sales leaders run 8–12 reps, carry their deals, and are occupied with forecast reviews. Most hardly listen to their reps' calls, so coaching is based on what reps self-report rather than what customers said on the call.
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Generic coaching misses real skill gaps

Without conversation data, managers give the same advice to the sales team. Reps hear "ask better discovery questions" when the real issue is how they handle pricing objections or fail to confirm next steps.
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Slow ramp up time for reps without call examples

New hires complete onboarding modules and shadow a handful of calls. They don't have access to a library of winning conversations that shows how top performers run discovery, handle pushback, or close.
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Coaching impact stays unmeasured

Managers invest hours coaching reps without a structured way to track whether skills are improving. Coaching is tricky to measure when there is no connection between feedback sessions and changes in win rate or deal velocity.

Auto-score calls, deliver targeted coaching, and measure rep performance

Call scoring

AI scorecards that evaluate calls against your sales methodology

Avoma's AI-powered call scoring evaluates calls against pre-built or custom scorecards and returns an objective score with a detailed justification. Managers see which calls need attention and which reps need support without listening to recordings.

  • Pre-built scorecards for MEDDIC, BANT, SPICED, SPIN, and Sandler sales methodologies
  • Custom scorecards for your team's evaluation criteria
  • AI-generated justification with timestamped call analysis evidence
Coaching Insights

Targeted feedback from call patterns

Call patterns reveal where reps consistently perform and where they fall short. Managers receive weekly coaching digests with specific examples from recent conversations, with prioritized improvement areas per rep.

  • Skill gap identification across discovery, objection handling, demo delivery, and closing
  • Weekly coaching digest with prioritized improvement areas per rep
  • Timestamped coaching moments linked to sales conversation segments
Playlists

Winning call moments organized for the team

Save call snippets that showcase top performer behaviors into shareable playlists. SDRs, AEs, and new hires learn from real examples of strong discovery, objection handling, and negotiation instead of static training decks.

  • Organize playlists by skill, call type, deal stage, or team
  • Share on Slack or embed in onboarding workflows
  • Accelerate new rep onboarding with call libraries from your best sellers

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Live guidance

Answer cards that help reps mid-call

Avoma deploys live answer cards that surface contextual responses when reps face objections or complex questions during a call. This real-time sales guidance helps reps respond with confidence instead of scrambling for the right answer.

  • Trigger-based cards that activate on specific topics or keywords
  • Customizable battle cards aligned to your sales playbook
  • Reps get support during the conversation, not days later in a review

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Performance dashboard

Coaching impact measured by rep and team

The coaching insights dashboard shows rep performance trends, call scores, talk patterns, and coaching activity in one view. Managers can see who is improving, who needs attention, and how coaching connects to outcomes.

  • Talk-to-listen ratio, filler words, monologue detection, and sentiment per rep
  • Sales methodology adherence scores across teams and deal stages
  • Coaching frequency tied to win rates and quota attainment

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40%

increase in win rates

30%

higher quota attainment

100%

auto call scoring

1,350+

verified G2 reviews

Three steps to data-driven AI sales coaching

1
Set up your scorecards and methodology

Pick from pre-built scorecards for MEDDIC, BANT or SPICED or build custom scorecards for your team's evaluation criteria. Assign scorecards by team, role, or call type.

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2
Avoma scores and analyzes calls

Avoma's conversation intelligence records, transcribes, and scores calls against your chosen criteria. Managers get a call score, flagged skill gaps, and coaching-ready insights instantly after a call.

3
Coach and track results

Review coaching digests by rep or team. Share call snippets on Slack, build playlists of winning moments, and track how scores and win rates change over time.

Try it free

AI meeting assistant

Avoma is most helpful for capturing meeting notes, summaries, and action items automatically, which saves time and reduces the chance of missing important details
Miles H
Solutions Engineer
The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement
Melinda M
CRO
What's not to like? Works seamlessly with zoom, transcribes, and even creates meeting notes/follow-up notes.
Haley K
Customer Marketing Manager

Frequently asked questions

Does AI sales coaching replace the sales manager?
How long does it take to see results from AI coaching?
What is the difference between conversation intelligence and AI sales coaching?
Can AI coaching work for inside sales and field sales?
What is AI sales coaching?

Further reading

Blog
Sales training platforms: How to choose and where conversation insights fit
Read article →
Blog
Proven sales closing techniques to get more deals across the finish line
Read article →
https://www.avoma.com/blog/the-benefits-of-sales-coaching
The benefits of sales coaching and how to be the best coach for your team
Read article →
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