Real-time sales guidance software built into live calls
Give your reps the right answer at the right moment. Avoma's real-time sales guidance software detects objections, competitor mentions, and qualification gaps as they happen. It surfaces live sales coaching prompts and answer cards directly on screen. Reps stay focused on the conversation.
Why reps struggle without in-call guidance
Reps freeze when objections hit mid-call
Sales playbooks never reach the live call
Methodology adoption varies by rep
Managers coach from gut feel instead of call data
How Avoma guides reps through live calls
AI surfaces the right response during live calls
Avoma detects trigger phrases, buyer signals, and objections in real time, then displays the relevant answer card on screen mid-call. Reps respond with approved messaging without searching, switching tabs, or breaking conversation flow.
- Triggered by keywords and phrases detected in real time during the call
- Cards stay visible for 20 seconds and are accessible in the answer cards drawer throughout the call
- Managers update cards centrally, so all reps see the same approved messaging
Guide reps through MEDDIC, BANT, or SPIN during live calls
Get live methodology guidance via in-call overlay, prompting reps through framework-specific steps. Reps see which qualification questions to ask and which steps they have covered or missed, in real time.
- MEDDIC, BANT, SPIN, SPICED, Sandler, and Challenger frameworks supported
- Deal-stage guidance cues prompt the right questions at the right point in the call
- Multi-step framework progression tracked live, so reps stay on track without memorizing the playbook
Get deal context and CRM data mid-call
Ask Avoma lets reps pull CRM data, deal context, past meeting notes, or product details during a live call by typing or speaking a question. Answers are grounded in actual conversation history and account data, so reps get what they need in seconds.
- Retrieves deal history, past objections, and meeting summaries on demand
- Surfaces relevant case studies and proof points without leaving the call
- Works across video calls, phone calls, and in-person meetings
Score calls, track adherence, and measure coaching impact
Avoma auto-scores calls against pre-built or custom scorecards and ties scores to outcomes like win rates and quota attainment. Managers see who is improving, which reps need support, and how coaching connects to results.
- AI-powered call scoring with justifications per score using MEDDIC, BANT, SPICED, and custom scorecards
- Talk-to-listen ratio, filler words, sentiment, and sales methodology adherence tracked per rep
- Coaching frequency tied to win rate changes across teams and deal stages
40%
30%
100%
1,350+
Empower reps with real-time call guidance
Configure answer cards with trigger phrases, approved responses, and battlecard content. Choose pre-built or custom scorecards for your sales methodology. Avoma joins scheduled calls automatically once your calendar is connected.
Avoma transcribes in real time and surfaces answer cards, methodology cues, and Ask Avoma responses as the conversation intelligence engine detects triggers.
After the call, Avoma scores methodology adherence and logs triggered answer cards. Managers coach from data, and reps improve call over call.
Trusted by teams who coach at scale
Frequently asked questions
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"text": "Avoma detects objection patterns in real time and surfaces pre-approved answer cards with consistent responses. After the call, managers can review which objections came up, which cards were triggered, and how the rep handled the moment. Over time, Avoma's analytics reveal the most frequent objections across the team and how top performers respond to them, giving managers a data-backed foundation for coaching."
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"text": "Yes. Admins create answer cards with custom trigger phrases, approved responses, and battlecard content. When a prospect mentions a trigger phrase during a call, the matching card appears on screen. Cards are managed centrally, so updates to pricing, positioning, or competitive messaging reflect across the team immediately. You can create cards for objections, competitor mentions, compliance script adherence, product FAQs, and persona-specific talk tracks."
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