Sales performance management

Manage sales performance from deal signals, not rep reports

Avoma's sales performance management software tracks deal health, surfaces pipeline risks, and flags at-risk opportunities before they slip. Sales leaders see what's actually happening across deals, not what reps choose to report.

Saves 15 minutes per meeting
Works with
Trusted by 1,000+ revenue teams
4.8/5 on
1300+ reviews

What's holding your sales performance numbers back?

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Deal context never makes it into the CRM

Pipeline reviews run on deal updates reps fill in after the call. Objections raised, stakeholder concerns, and what buyers actually said rarely make it into the CRM accurately.
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Rep performance gaps go undetected for too long

Most managers find out a rep is falling behind when it's already too late to change the outcome. Without a live view of deal activity and rep progress, performance issues stay hidden.
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Forecasts are built on what reps think will close

When reps skip CRM updates or fill in fields inconsistently, your forecast model runs on incomplete data. You find out deals are at risk when they've already slipped.
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Deal risks show up after it's too late to act

By the time a deal shows risk signals in your pipeline review, there's little time to recover. The signals were there weeks earlier in the calls. They just weren't visible.

Manage rep performance, pipeline health, and revenue forecasts in one place

Pipeline Analytics

See deal health across your full pipeline

Avoma tracks deal engagement signals, competitor mentions, pricing pushback, and stakeholder changes across your pipeline. Managers see which deals are progressing or stalling before the pipeline review.

  • Risk flags based on deal engagement and activity gaps
  • Deal timeline tracking linked to specific call moments
  • Stage-by-stage visibility across the full sales pipeline performance view
Rep performance scorecards

Call scores that reflect how reps actually sell

Avoma evaluates calls against your chosen sales methodology and returns an objective score with timestamped justification.

  • Pre-built scorecards for MEDDIC, BANT, SPICED, SPIN, and Sandler
  • Custom scorecards for your team's evaluation criteria
  • Skill gap detection across discovery, objection handling, and closing
Revenue Forecasting

Build forecasts on deal signals and buyer engagement

Avoma combines deal engagement data, risk scores, and CRM activity into a forecast view your revenue team can rely on. Patterns from closed deals inform how current-quarter pipeline is trending.

  • AI-powered risk and qualification scores to flag weak deals early
  • Weighted forecasting for accurate revenue projections
  • Early warning signals when pipeline pacing falls behind target
Deal Methodology Intelligence

Track methodology adherence across deals and reps

Evaluate whether reps follow your sales methodology — MEDDIC, BANT, or a custom framework — across meetings and emails, and scores each deal based on that evidence. Leaders get deal-level qualification scores and risk flags without digging through calls or notes.

  • Automated methodology scoring across MEDDIC, BANT, and custom frameworks
  • Live coaching during calls where methodology gaps are detected
  • Deal-level qualification scores and risk flags synced to your CRM

30%

Increase in quota attainment

100%

of conversations analyzed

Up to 50%

Win rate improvement

Real-time

Insights delivered the moment a deal closes

How Avoma tracks sales performance

1
Set up your methodology and connect your CRM

Choose your sales methodology  or a custom framework. Connect your CRM and Avoma will map qualification criteria to your deal fields to track performance

2
Avoma scores deals and tracks rep performance

As reps run calls and send emails, Avoma's revenue intelligence evaluates methodology adherence, flags qualification gaps, and generates deal health scores. Managers get a live view of which reps are on track and which deals carry risk, without waiting for pipeline reviews.

3
Act on performance signals before the quarter slips

Open the dashboard to see rep scores, at-risk deals, and forecast health in one place. Use deal-level signals to run sharper pipeline reviews, address skill gaps early, and submit forecasts grounded in actual deal activity.

See How It Works

Trusted by teams who move fast

The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement
Melinda M
CRO

Frequently asked questions

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