Sales activity tracking software

Capture sales activity automatically from conversations

Avoma's sales activity tracking software captures calls, emails, and meetings automatically, maps them to the right deal stage, and syncs back to your CRM. Sales managers get a live view of rep activity without waiting on manual updates.

Saves 15 minutes per meeting
Works with
Trusted by 1,000+ revenue teams
4.8/5 on
500+ reviews

What's making rep activity data unreliable?

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Reps log activity hours after the call

By the time reps update the CRM, they are working from memory. They summarize call outcomes in two lines and fill in deal stages on gut feel. Sales managers coaching them are working from data that reps constructed, not from what customers said.
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Calls, emails, and meetings live in separate tools

SDRs log calls in a dialer. AEs track emails in their inbox. Meeting notes sit in a doc no one opens again. Sales activity management breaks down when the data is scattered and no one reconciles it.
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Activity numbers tell you nothing about what happened

Knowing a rep made 10 calls and sent 15 emails tells a sales manager nothing about deal quality. Without the conversation behind the activity, there is no way to coach on what went wrong or identify which behaviors are driving wins.
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Managers spot rep activity problems too late to act

Pipeline reviews run on data that is already days old. By the time a VP of Sales or CRO reviews activity volume and engagement scores, the window to coach or intervene has passed.

What Avoma's sales activity tracking captures

Auto Activity Capture

Log calls, emails, and meetings automatically

Avoma joins calls, records meetings, and tracks emails the moment. Reps spend no time on manual data entry. Sales managers see what happened on every call without asking reps to update their CRM.

  • Calls recorded and categorized, meetings logged with attendee info
  • Follow-ups and next steps captured from conversations
  • Full sales activity management history per deal, rep, and account
  • Unified Activity View

    Pull all rep activity into one place

    Email, call logs, and meeting notes live in separate tools. Avoma pulls activity from across your sales tech stack into one unified dashboard, so sales managers and RevOps teams see a complete picture of rep activity without switching between tools.

    • Activity consolidated from dialers, email, and conferencing tools
    • One timeline per deal showing calls, emails, meetings, and follow-ups
    • Sales managers and reps see the same complete sales activity tracking data
    Deal-Stage Activity Mapping

    Track which activities move deals

    Avoma ties touchpoints to the right pipeline stage automatically, so sales managers see whether calls and emails are moving opportunities forward, not just that they happened.

    • Activities mapped to deal stages without manual tagging
    • Stage-by-stage sales engagement history per opportunity
    • Spot stalled deals before they drop out of the pipeline
    Live Activity Trends

    See which reps are on track and which need attention

    Avoma tracks rep activity so sales managers see which reps are hitting targets and which are slowing down without waiting for a pipeline review.

    • Daily and weekly activity dashboards per rep and per team
    • See which reps are ramping up, slowing down, or trending off target
    • Coach reps on current data, not last week's CRM snapshot

    100%

    conversations recorded and analyzed

    30%

    increase in quota attainment

    21%

    Shorter sales cycles

    15 min

    saved per meeting on admin

    From your first call to a complete activity record in three steps

    1
    Connect your calendar and CRM

    Link Avoma to your calendar, CRM, and conferencing tools. Avoma joins calls automatically and begins capturing sales activity from the first conversation.

    2
    Avoma captures and maps activity

    Avoma records calls, transcribes, tracks emails, and logs meetings with notes and next steps. It ties touchpoints to the right deal stage and writes them back to your CRM via conversation intelligence, with no rep input required.

    3
    Sales leaders get a live view of rep activity

    VPs of Sales, CROs, and sales managers open the dashboard to see sales analytics for deals and reps across the team. Run pipeline management reviews on data grounded in conversations.

    Avoma is agreat tool for AEs and sales folks in general to look back at their conversations. It's a great asseser of how you performed on the call and a kind personal assistant to help you not miss any imoportant stuff discussed during the meeting.
    Nalini K
    Sales Manager
    The connection to Clickup and Hubspot saves us at least 5 hours week per project manager and it saves 10+ hours of wasted onboarding effort when launching a new client.
    Scott T.
    Chief of Staff

    Frequently asked questions

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    What's stopping you from turning every conversation into actionable insights?

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