In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether we in SaaS can call ourselves purely product-led or sales-led? All growth motions primarily have 2 parts -- acquisition and conversion. They highlight how different growth motions help you in various stages of the growth lifecycle across acquisition, conversion, and retention.
What defines your GTM motion?
Loom case study - how the GTM motion evolved over time
Layering of GTM motions based on acquisition and conversion
The best approach when you're starting up without a lot of background credibility
Like acquisition, can conversion be product-led?
GTM model is dependent on the complexity of your product or time-to-value
Acquisition vs conversion contribution -- the key to GTM model