In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss Collaborative Selling -- how to win with a system of collaboration. They discuss how the old world view of collaborative selling focused only on collaboration with prospects and how 'team selling' focused only on the collaboration amongst internal teams.
What is collaborative selling?
Collaborating across functions, peers and leaders
Need for listening to sales and customer success conversations as a key source of information & collaboration
The role of tools and AI in collaborative selling
Why should you prioritize people, process and then tools
The different phases of collaborative selling
Scaling collaboration as the organization grows across the maturity stages